There is a lot that goes on before we even pickup a camera to shoot. The process before the shoot is probably to most important step of them all. Great video is great because of advance planning and preparation. Before you make your video, here are the key questions to keep in mind:
- What are your goals: Why are you making this video? What do you want to accomplish with it?
- Who is your audience? Get really specific about the target group of people who will move the piece forward for your organization. This will help you think about your distribution plan as well.
- What is the time frame and budget? Budget = money = time. Hint: try to get everyone at same location at same time to shoot one day of production, as budget affects gear and time frame.
- What do you want the viewers to do with the information given?
- How will you measure success?
- How will you share and/or use the finished film? Is it for an event, do you have a broadcast partner and it will air online, etc? This affects the type of equipment you need to use.
- What is your story?
These are some useful questions to have answered and communicated to us before during our planning stages.